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It’s been a while since Google came up with any innovation around their main search offerings (in fact, I can’t remember what has ever changed since I started using Google search other than some re-arrangement of the results page). On one hand it is a testament to how good Google Search is, on the other hand, you have to ask the question of whether they are playing safe and sticking with what has proven to be winning formula.

I am a firm believer that if you are not making mistakes, then you are not trying hard enough. Google has made plenty of mistakes around various parts of their products portfolios, (i.e Poor acceptance of the original Google Reader which has now become one of the RSS readers) but no one can say that they have made a wrong step when it comes to their main Search offering because they haven’t made any significant changes.

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ChaCha.com has an interesting spin on the whole idea of search. It thinks that part of the problem of searchers not being able to find the contents that they are looking for is the searchers themselves. In another words, they don’t know how to look for it.

I tend to agree with it after seeing how some of my friends search for information on the web. The matter of the fact is that most people simply aren’t aware or know the advanced capabilities of search engine nor do they know the nuisance associated with selecting the right keywords only and excluding keywords that will pollute your results.

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