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If you are a devoted Google Search user when it comes to web search, have you ever wondered what Yahoo Search has to offer that you should know about ? I have, especially now that Microsoft has backed down from a hostile takeover of Yahoo, it seems that the Yahoo search engine will be around for a little longer after all.

Yahoo has been steadily building its Search offerings and I believe that Yahoo does has the potential to offer a superior search engine than Google, because:

1. Yahoo is willing to innovate around its Search offerings whilst Google has an innovation dilemma at the moment.
2. Yahoo has a vast portfolio of successful products that it can leverage from to offer a unique search experience that Google can not. These products include Flickr, Del.lcio.us and  Yahoo Answers.
   
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Have you seen the new Google Search within Search feature ? Google has updated its Web Search so that when you search for certain sites (Wikipedia, Nytimes and a number of others) a search box is presented along with the standard results to allow you to search within the site right there and then !

You have always been able to limit your search within a site by using the (”site:”) operator (as discussed in a previous post), so there is nothing new here. However, this is one of those small things that can:

1. Help those people who DO NOT know about the existing site specific search functionality
2. Saves you the trouble of typing out the “site:” operator if it is your intention to site within the site

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When it comes to basic dictionary definition lookup for words, Web users are spoilt for choices. Dictionary.com, Wikipedia, heck Google even provides a definition link after you do a web search and do the word lookup for you without you telling it! I guess it’s there just in case you don’t know what you are searching for and Google trying to be the end to all search experience.

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It’s been a while since Google came up with any innovation around their main search offerings (in fact, I can’t remember what has ever changed since I started using Google search other than some re-arrangement of the results page). On one hand it is a testament to how good Google Search is, on the other hand, you have to ask the question of whether they are playing safe and sticking with what has proven to be winning formula.

I am a firm believer that if you are not making mistakes, then you are not trying hard enough. Google has made plenty of mistakes around various parts of their products portfolios, (i.e Poor acceptance of the original Google Reader which has now become one of the RSS readers) but no one can say that they have made a wrong step when it comes to their main Search offering because they haven’t made any significant changes.

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ChaCha.com has an interesting spin on the whole idea of search. It thinks that part of the problem of searchers not being able to find the contents that they are looking for is the searchers themselves. In another words, they don’t know how to look for it.

I tend to agree with it after seeing how some of my friends search for information on the web. The matter of the fact is that most people simply aren’t aware or know the advanced capabilities of search engine nor do they know the nuisance associated with selecting the right keywords only and excluding keywords that will pollute your results.

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